Meet Caddi in personILTACONAug 23–27Booth 159Future ProofSep 14–17Booth 248 · Zone 1

AI-native automation

Automate work acrossAirtable and Zoho CRMby teaching Caddi like a new hire.

Pick any number of tools and Caddi automates them end-to-end. No workflow builder. You teach it the job once, the way you'd train someone new.

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Help me automate meeting note write-back in Airtable and Zoho CRM. Caddi builds the loop and runs it.

AirtableProductivity
Zoho CRMProductivity

See it on your stack

See Caddi run Airtable and Zoho CRM together.

  • The Planning Center
  • Beveridge & Diamond
  • Palace
  • Portner & Shure
  • Knight Law Group

What Caddi is and how it works

An AI teammate that runs your back-office loops.

  • Doesn't break. Caddi reads intent, so when fields move or UIs change, your loop keeps running.
  • Taught like a new hire. Walk Caddi through the work once. Tweak it later by chat, with no workflow builder to re-architect.

SOC 2 attested · Human-in-the-loop · Full audit trail · 70+ tools across legal, finance, and operations

One continuous loop.

  1. 01Measure

    Caddi watches how the work gets done today.

  2. 02Create

    You teach it the job once. The loop ships.

  3. 03Improve

    Caddi flags upgrades to existing loops and new automations to deploy.

Practical ways to use Airtable and Zoho CRM together

  • 01

    Create lead in Zoho CRM when new record in Airtable.

    Caddi watches Airtable for new record and create lead in Zoho CRM — no copy-paste, no missed records.

  • 02

    Create record in Airtable when new lead in Zoho CRM.

    Caddi watches Zoho CRM for new lead and create record in Airtable so the two systems stay in lockstep.

  • 03

    Create deal in Zoho CRM from Airtable events.

    When record updated happens in Airtable, Caddi create deal in Zoho CRM with the right context attached.

Actions Caddi can take across Airtable and Zoho CRM

  • Airtable

    New record

    Triggers when a new record is added to a table or view.

  • Airtable

    Record updated

    Triggers when an existing record is modified.

  • Airtable

    Create record

    Add a new record to a table with field values.

  • Airtable

    Update record

    Modify fields on an existing record by ID or formula match.

  • Airtable

    Find record

    Search a table with a formula and return matching rows.

  • Airtable

    Delete record

    Remove a record by ID.

  • Zoho CRM

    New lead

    Triggers when a new lead is created.

  • Zoho CRM

    New deal

    Triggers when a new deal is created.

  • Zoho CRM

    Module record updated

    Triggers when a record in any module is updated.

  • Zoho CRM

    Create lead

    Add a new lead with contact and qualification fields.

  • Zoho CRM

    Create deal

    Open a new deal with pipeline and amount.

  • Zoho CRM

    Update record

    Modify fields on any module record.

  • Zoho CRM

    Convert lead

    Convert a Zoho CRM lead into account, contact, and deal.

Common questions

How does Caddi connect Airtable and Zoho CRM?

Airtable and Zoho CRM just run together. You teach Caddi the way you'd teach a new hire: walk it through how you use them today, with no workflow builder to wire up. Caddi turns that walkthrough into a verified loop and runs it against Airtable and Zoho CRM end-to-end.

Do I need engineering help?

No. Whoever does the work today walks Caddi through it on a call, the same way they'd train a new hire. Caddi builds the loop. No code, no IT ticket.

Is my data safe?

Yes. Caddi is SOC 2 attested. The AI watches and builds the automation, and once the loop ships it runs as deterministic code, repeatable and logged, with any model step scoped and reviewable.

Can Caddi connect Airtable and Zoho CRM to other tools too?

Yes. Most Caddi loops span 3–6 tools. Once the first Airtable + Zoho CRM loop is live, Caddi suggests other tools and other workflows to fold in.

How fast can it go live?

Typical first loops ship within a week of that first walkthrough. The Caddi team reviews every loop before it runs in production.

Ready to automate Airtable and Zoho CRM?

Drop your work email and we'll show you Caddi running end-to-end against Airtable, Zoho CRM, and the rest of your stack.