AI-native automation
Automate work across
HubSpot and 
Practifiwith Caddi AI Agents.
Automate anything you do across HubSpot, Practifi, and the rest of your tools. Sign in, show or tell Caddi what you want, and it runs end to end. No workflow builder.
How to connect HubSpot and Practifi
Connect HubSpot to Caddi
Allow1Sign in to HubSpot
One click with your own HubSpot login. No API keys.
Connect Practifi to Caddi
Allow2Sign in to Practifi
The same click again. Both tools are connected.
Create client in Practifi when new contact in HubSpot.
ScreenshareType it3Show or tell it
Screenshare the job, or type it in chat. Change it any time.
- Running
14 done1 for review
4Watch it run
Caddi does the work and flags anything unsure for review.
What Caddi is and how it works
An AI teammate that runs your back-office loops.
- Doesn't break. Caddi reads intent, so when fields move or UIs change, your loop keeps running.
- Taught like a new hire. Walk Caddi through the work once. Tweak it later by chat, with no workflow builder to re-architect.
SOC 2 attested · Human-in-the-loop · Full audit trail · 150+ tools across legal, finance, and operations
Practical ways to use HubSpot and Practifi together
At an RIA the work between HubSpot and Practifi is organized by household: the right client, the right accounts, the right advisor. Caddi carries that context through every step, so records stay tied to the household they belong to.
- 01
Create client in Practifi when new contact in HubSpot.
Caddi watches HubSpot for new contact and create client in Practifi. No copy-paste, no missed records.
- 02
Create contact in HubSpot when new client in Practifi.
Caddi watches Practifi for new client and create contact in HubSpot so the two systems stay in lockstep.
- 03
Launch process in Practifi from HubSpot events.
When new deal happens in HubSpot, Caddi launch process in Practifi with the right context attached.
Actions Caddi can take across HubSpot and Practifi
- HubSpot
New contact
Triggers when a new contact is added to HubSpot.
- HubSpot
New deal
Triggers when a new deal is created.
- HubSpot
Deal stage changed
Triggers when a deal advances to a new stage.
- HubSpot
New form submission
Triggers when a HubSpot form is submitted.
- HubSpot
Create contact
Add a new HubSpot contact with custom properties.
- HubSpot
Update contact
Modify an existing contact's properties.
- HubSpot
Create deal
Open a new deal with pipeline, amount, and associations.
- HubSpot
Update deal
Modify a deal's stage, amount, or close date.
- HubSpot
Create task
Schedule a follow-up task against a contact or deal.
- Practifi
New client
Triggers when a new client or household is created.
- Practifi
Process task assigned
Triggers when a workflow task is assigned to a team member.
- Practifi
Account updated
Triggers when an investment account's status changes.
- Practifi
Create client
Open a new Practifi client with household and contact data.
- Practifi
Launch process
Kick off an onboarding, review, or service process for a client.
- Practifi
Update account
Push account changes (status, value, ownership) back to Practifi.
- Practifi
Log activity
Record a meeting, call, or note against a client record.
Common questions
How does Caddi connect HubSpot and Practifi?
HubSpot and Practifi just run together. You teach Caddi the way you'd teach a new hire: walk it through how you use them today, with no workflow builder to wire up. Caddi turns that walkthrough into a verified loop and runs it against HubSpot and Practifi end-to-end.
Do I need engineering help?
No. Whoever does the work today walks Caddi through it on a call, the same way they'd train a new hire. Caddi builds the loop. No code, no IT ticket.
Is my data safe?
Yes. Caddi is SOC 2 attested. The AI watches and builds the automation, and once the loop ships it runs as deterministic code, repeatable and logged, with any model step scoped and reviewable.
Can Caddi connect HubSpot and Practifi to other tools too?
Yes. Most Caddi loops span 3–6 tools. Once the first HubSpot + Practifi loop is live, Caddi suggests other tools and other workflows to fold in.
How fast can it go live?
Typical first loops ship within a week of that first walkthrough. The Caddi team reviews every loop before it runs in production.
Does this work for RIAs and financial advisors?
Yes. Caddi runs HubSpot and Practifi with the household as the unit of work, so plans, accounts, and activity stay tied to the right client and advisor. Firms most often start with onboarding, account maintenance, or reporting prep.
Ready to automate HubSpot and Practifi?
Drop your work email and we'll show you Caddi running end-to-end against HubSpot, Practifi, and the rest of your stack.
Or skip the demo: sign up free and build it yourself.