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CRM migration

Wealthbox to Practifi Migration

What actually moves, what has to be rebuilt, and how to prove the result matches. Wealthbox is The modern advisor CRM that has taken the independent RIA seat; Practifi is An independent wealth platform on Salesforce, with the data model pre-built.

The hard part of this move is not the export. It is the difference in how the two systems think. Wealthbox works in contact records; Practifi works in client or entity record records. Get that mapping wrong and every report built on it afterwards is wrong too. This page covers the field map, what does not survive, what it costs, and the reconciliation step that decides whether anyone trusts Practifi in month two.

The two systems, side by side

WealthboxPractifi
Primary recordContactClient or Entity record
GroupingHousehold, as a first-class recordHousehold and organization hierarchies
Activity historyNotes, tasks, events and email history on the contactSalesforce tasks and events plus Practifi process objects
DocumentsFiles on the contact or householdSalesforce Files, or a connected DMS
Getting data outCSV export, a documented API, and a migration team that maps the source for you.Salesforce reports and the Bulk API, per object.
Who administers itNone. An operations associate can run it.A named Salesforce administrator.
Pricing$35 to $65 per user per month billed annually, or $59 to $99 monthly.$80 to $112 per user per month.
Record models drive the field map below. Where the two rows differ, that line is a decision rather than a mapping.

What breaks

  • Wealthbox works in contact records and Practifi works in client or entity record records. That is a re-modelling exercise, and it is the first decision, not a mapping detail.
  • Grouping changes: Household, as a first-class record becomes Household and organization hierarchies. Somebody has to define what a group means in the target before load.
  • Activity history moves with partial fidelity. Wealthbox stores it as notes, tasks, events and email history on the contact; Practifi expects salesforce tasks and events plus practifi process objects.
  • You are acquiring a named-administrator requirement. Managed Salesforce admin support runs $2,500 to $9,000 a month if the role has no internal owner.
  • Automations, reports, dashboards and permissions never transfer. Budget them as build work.
  • Every connected system has to be repointed and retested: the DMS, billing, e-signature and the shared inbox.

Known hazards on each side

Leaving Wealthbox:

  • Wealthbox documents that recurring-task future occurrences cannot be imported from Redtail.
  • Contact Type absorbs the source system's status field, and Deceased or Inactive values also flip the Wealthbox Status field.
  • Servicing and Writing Advisor fields are mapped to Assigned To or a custom contact role, which is a decision someone has to make.

Arriving in Practifi:

  • Practifi's process and service-model objects have no equivalent in per-seat advisor CRMs, so that workflow is lost rather than moved.
  • Entity hierarchies flatten badly into contact-centric systems.
  • Any firm-specific Salesforce customization on top of Practifi is a separate discovery exercise.

The field map

ConceptIn WealthboxIn PractifiWhat to watch
Primary recordContactClient or Entity recordDifferent shape. Decide the mapping before any data moves.
GroupingHousehold, as a first-class recordHousehold and organization hierarchiesThe target groups records differently, so grouping is created rather than copied.
Activity historyNotes, tasks, events and email history on the contactSalesforce tasks and events plus Practifi process objectsExpect partial fidelity. Types, timestamps and authorship survive; structure often does not.
DocumentsFiles on the contact or householdSalesforce Files, or a connected DMSUsually a separate extract and load from the record data.
Owner and assignmentAssigned user or advisor fieldsAssigned user or team fieldsMap departed staff explicitly. Records assigned to nobody disappear from every view.
Custom fieldsFirm-specific fields added over timeCreated to match, or consciously droppedThe audit here is the work. Undocumented fields that reports depend on are the usual surprise.
Map against fifty real records, including the ugly ones, rather than against the schema. Every remap is a decision with a compliance consequence, so record who made it.

Cost and timeline

PhaseTypical range
Data audit and cleanup$3,000 to $25,000
Migration execution$5,000 to $50,000
Target implementationThree to six months with outside help
Ongoing administration$2,500 to $9,000 a month if unowned internally
Published 2026 ranges. Cleanup and customization discovered mid-project commonly pushes first-year cost 30 to 50 percent past the original estimate.

Note the third and fourth rows. Moving to Practifi means acquiring an administration requirement, and that cost recurs long after the migration closes. See before you hire a Salesforce developer for how to split that work between a person and an agent.

The five phases

  1. Audit Wealthbox. Count records per object, find duplicates and orphans, and decide what does not come with you. Get that decision signed off before mapping.
  2. Map against real records. Use the table above as the starting point, then walk fifty live records field by field.
  3. Dry run into a Practifi sandbox. Load the full set, not a sample. Sample loads hide the failures that only appear at volume.
  4. Cut over on a quiet window. Freeze writes in Wealthbox, load, repoint every integration, unfreeze. Keep Wealthbox read-only for at least a quarter.
  5. Reconcile. Compare Practifi to Wealthbox record by record and field by field, and produce a variance report.

The full version of this plan, with the failure evidence behind it, is in the CRM migration playbook.

The compliance clause

The Advisers Act books-and-records rule (17 CFR 275.204-2) survives the migration. A household that lands without its history is a records gap, not a cosmetic issue. Keep the field map, the variance report and the mapping sign-offs with the records, because the decisions you made in phase two are part of the record too.

Spend your first two weeks on Wealthbox and your last two weeks on reconciliation. Loading Practifi is the part any vendor can do. Migrations that go wrong almost always shortened one of the two ends.

Where Caddi fits

Caddi does the mechanical half and then keeps doing it. Show it the task once and it reads Wealthbox, applies your field map, loads Practifi, and then compares both sides record by record and hands back a variance report you can act on. Because it runs over APIs across your stack, the same agent covers the parts a migration tool ignores: documents filed to the right client or entity record with the right metadata, and the post-cutover hygiene that otherwise becomes someone's Monday.

Caddi automation for these systems: Wealthbox and Practifi.

Related migrations

Migration without the manual pass

Move and reconcile Wealthbox into Practifi

Caddi reads Wealthbox, applies your field map, loads Practifi, then compares both sides record by record and reports the variances.

Frequently asked questions

How do you migrate from Wealthbox to Practifi?

Audit the Wealthbox data first, then map fields against fifty real records rather than against the schema, dry run the full set into a Practifi sandbox, cut over on a quiet window with writes frozen, and reconcile record by record afterwards. CSV export, a documented API, and a migration team that maps the source for you. Practifi then needs the records loaded in dependency order, with documents as a separate pass.

What does not transfer from Wealthbox to Practifi?

Wealthbox works in contact records and Practifi works in client or entity record records. That is a re-modelling exercise, and it is the first decision, not a mapping detail. Grouping changes: Household, as a first-class record becomes Household and organization hierarchies. Somebody has to define what a group means in the target before load. Activity history moves with partial fidelity. Wealthbox stores it as notes, tasks, events and email history on the contact; Practifi expects salesforce tasks and events plus practifi process objects.

How long does a Wealthbox to Practifi migration take?

Six to twelve weeks is realistic for a clean mid-size move, and three to six months where Practifi is being implemented at the same time. Firms with years of history in Wealthbox should budget several weeks of cleanup before any data moves.

Who administers Practifi afterwards?

A named Salesforce administrator. Name that person before you sign, because an unowned org drifts and the reporting advantage you bought disappears.

What are the compliance implications for advisory firms?

The Advisers Act books-and-records rule (17 CFR 275.204-2) survives the migration. A gap in client history is a finding, so keep the field map, the variance report and the sign-offs where an examiner can find them.