AI-native automation

Connect Airtable and Salesforce with AI

Pick any two tools and Caddi runs the loop between them end-to-end — no complicated workflow builder, no IT ticket.

  • Doesn't break. Caddi reads intent, so when fields move or UIs change, your loop keeps running.
  • Screenshare to set up, chat to improve. Show Caddi once on a screenshare. Tweak it later by chat — no workflow builder to re-architect.

SOC 2 attested · Human-in-the-loop · Full audit trail · 70+ tools across legal, finance, and operations

Caddi can…
AirtableProductivity
Caddi can…
SalesforceProductivity
Get a demoAverage setup: one screenshare, live the same week.

Practical ways to use Airtable and Salesforce together

  • 01

    Create record in Salesforce when new record in Airtable.

    Caddi watches Airtable for new record and create record in Salesforce — no copy-paste, no missed records.

  • 02

    Create record in Airtable when new record in Salesforce.

    Caddi watches Salesforce for new record and create record in Airtable so the two systems stay in lockstep.

  • 03

    Update record in Salesforce from Airtable events.

    When record updated happens in Airtable, Caddi update record in Salesforce with the right context attached.

  • Brighton Jones
  • The Planning Center
  • Beveridge & Diamond
  • Palace
  • Portner & Shure
  • Knight Law Group

One continuous loop.

  1. 01Measure

    Caddi watches how the work gets done today.

  2. 02Create

    You screenshare it once. The loop ships.

  3. 03Improve

    Caddi flags upgrades to existing loops and new automations to deploy.

Actions Caddi can take across Airtable and Salesforce

  • Airtable

    New record

    Triggers when a new record is added to a table or view.

  • Airtable

    Record updated

    Triggers when an existing record is modified.

  • Airtable

    Create record

    Add a new record to a table with field values.

  • Airtable

    Update record

    Modify fields on an existing record by ID or formula match.

  • Airtable

    Find record

    Search a table with a formula and return matching rows.

  • Airtable

    Delete record

    Remove a record by ID.

  • Salesforce

    New record

    Triggers when a new record of a chosen object is created.

  • Salesforce

    Updated record

    Triggers when a record of a chosen object is updated.

  • Salesforce

    Field on record updated

    Triggers when a specific field on a record changes.

  • Salesforce

    New outbound message

    Triggers when Salesforce sends a configured outbound message.

  • Salesforce

    Create record

    Add a new record of any Salesforce object with custom fields.

  • Salesforce

    Update record

    Modify fields on an existing record.

  • Salesforce

    Find record

    Search records by SOQL or field/value lookup.

  • Salesforce

    Add to campaign

    Add a lead or contact to a campaign.

  • Salesforce

    Convert lead to contact

    Convert a Salesforce lead with optional account and opportunity.

  • Salesforce

    Send email

    Send an email through Salesforce's email action.

Common questions

How does Caddi connect Airtable and Salesforce?

Airtable and Salesforce just run together. All it takes is showing us how you use them — one screenshare, no workflow builder to wire up. Caddi turns the demo into a verified loop and runs it against Airtable and Salesforce end-to-end.

Do I need engineering help?

No. Whoever does the work today shows it once on a call. Caddi builds the loop. No code, no IT ticket.

Is my data safe?

Yes. Caddi is SOC 2 attested. The AI watches and builds the automation, but once the loop ships it runs deterministically — no model in the loop at runtime.

Can Caddi connect Airtable and Salesforce to other tools too?

Yes. Most Caddi loops span 3–6 tools. Once the first Airtable + Salesforce loop is live, Caddi suggests other tools and other workflows to fold in.

How fast can it go live?

Typical first loops ship within a week of the screenshare. The Caddi team reviews every loop before it runs in production.

Ready to automate Airtable and Salesforce?

Drop your work email and we'll show you Caddi running end-to-end against Airtable, Salesforce, and the rest of your stack.