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Cross-verticalGeneral Productivity

Automate Salesforce with Caddi

Built for professional services teams.

Salesforce is the system of record at most large advice firms, RIAs, and legal departments. Caddi keeps it the system of record by automating every motion that feeds it — and every motion that follows.

Supported actions10
  • New recordTriggers when a new record of a chosen object is created.
  • Updated recordTriggers when a record of a chosen object is updated.
  • Field on record updatedTriggers when a specific field on a record changes.
  • New outbound messageTriggers when Salesforce sends a configured outbound message.
  • Create recordAdd a new record of any Salesforce object with custom fields.
  • Update recordModify fields on an existing record.
  • Find recordSearch records by SOQL or field/value lookup.
  • Add to campaignAdd a lead or contact to a campaign.
  • Convert lead to contactConvert a Salesforce lead with optional account and opportunity.
  • Send emailSend an email through Salesforce's email action.

Need something that isn't listed? Teach Caddi the step the way you'd teach a new hire and it gets built.

How it works

Automate Salesforce by teaching Caddi like a new hire.

Walk Caddi through the Salesforce work the way you'd train someone on their first day. It learns the job, builds a verified automation, and runs it for you every time. No code, no IT ticket, no brittle wiring.

  1. 1

    Teach it the job

    Walk Caddi through the Salesforce task the way you'd onboard a new hire.

  2. 2

    Caddi builds it

    It writes verified code, tests it, and connects the rest of your stack.

  3. 3

    It runs for you

    The automation runs on demand, every time, with no model in the loop.

The details

What Caddi does with Salesforce

Why teams automate Salesforce

Salesforce is only as good as the data inside it. Caddi writes the right record into Salesforce from every inbound source — email, PDFs, signed forms — and runs every downstream step on signal.

Loops Caddi runs against Salesforce

  • Account Record Creation

    Real customer flow
    1. Salesforce
    2. Adobe Acrobat
    3. Box

    Caddi extracts required details from account-opening PDFs and creates the linked household, person, and new account form records, reducing manual data entry for client services teams.

    Speeds account setup, improves record consistency, and reduces manual NAF work.

  • Model Selection Forms

    Real customer flow
    1. Salesforce
    2. Docusign
    3. Adobe Acrobat

    Caddi pulls household and account details to populate a model selection form and sends it for signature.

    Form completion is faster and model selection documents get to advisors with less manual work.

  • Household Review Report Filing

    Real customer flow
    1. Salesforce
    2. Laserfiche
    3. Addepar

    Caddi generates household review meeting report PDFs and files them with the correct metadata.

    Review report creation and filing happens automatically.

  • Signed IPS Archiving

    Real customer flow
    1. Salesforce
    2. Docusign
    3. Laserfiche

    Caddi downloads signed investment policy statements, archives the PDFs with the right metadata, and updates the related household record and task.

    Signed IPS forms are archived correctly and Salesforce tasks close out promptly.

  • Meeting Invitation Emails

    Real customer flow
    1. Salesforce
    2. Microsoft Outlook

    Caddi pulls verified client contact details to draft and send meeting invitation emails from a saved template and creates a follow-up task.

    Client meeting invitations go out automatically with consistent follow-up in Salesforce.

  • Intake Document Packets

    Real customer flow
    1. Salesforce
    2. NetDocuments
    3. Adobe Acrobat

    Caddi classifies and names intake document images, merges related PDFs, files the packet to the correct case workspace, and updates processing status.

    Intake documents are processed and filed automatically.

Where professional services teams use it

  • Inbound triage

    Watch Salesforce for new items, classify them, and route the right data to the right downstream system — CRM, matter system, or storage.

  • Cross-tool data sync

    Keep Salesforce in lockstep with your CRM, billing, or document system so the same record never has to be updated twice.

  • Document workflows

    Generate, send, and archive documents end-to-end using Salesforce alongside e-signature, cloud storage, and your system of record.

  • Notifications & approvals

    Send the right person the right Salesforce update — by email, Slack, or Teams — and capture approvals back into the originating record.

Questions about automating Salesforce

Does Caddi have a real Salesforce integration?

Yes. Caddi runs verified code against Salesforce's official APIs (and uses a secure, audited browser session when an API isn't available). Every automation Caddi builds for Salesforce is reviewed before it runs in production.

Do I need engineering help to automate Salesforce with Caddi?

No. You demonstrate the workflow — clicking through Salesforce the way you normally would — and Caddi turns it into a verified, repeatable automation. No code, no IT ticket, no Zapier-style wiring.

Is my Salesforce data safe?

Caddi is SOC 2 attested. Our AI watches and builds the automation, but it never touches client data at runtime — once the automation is generated, it executes deterministically against Salesforce with no model in the loop.

Can Caddi connect Salesforce to the rest of my stack?

That's the point. Most Caddi automations span 3-6 tools — for example, pulling data out of an email, updating Salesforce, filing a document in cloud storage, and posting a confirmation in Slack or Teams. Every tool on the integrations page is fair game.

Ready to automate Salesforce?

Drop your work email and we'll show you Caddi running end-to-end against Salesforce and the rest of your stack.