Meet Caddi in personILTACONAug 23–27Booth 159Future ProofSep 14–17Booth 248 · Zone 1

AI-native automation

Automate work acrossPractifi and Salesforceby teaching Caddi like a new hire.

Pick any number of tools and Caddi automates them end-to-end. No workflow builder. You teach it the job once, the way you'd train someone new.

Sign up freeFree for 14 days.

Help me automate account Record Creation in Practifi and Salesforce. Caddi builds the loop and runs it.

PractifiFinance
SalesforceProductivity

See it on your stack

See Caddi run Practifi and Salesforce together.

  • The Planning Center
  • Beveridge & Diamond
  • Palace
  • Portner & Shure
  • Knight Law Group

What Caddi is and how it works

An AI teammate that runs your back-office loops.

  • Doesn't break. Caddi reads intent, so when fields move or UIs change, your loop keeps running.
  • Taught like a new hire. Walk Caddi through the work once. Tweak it later by chat, with no workflow builder to re-architect.

SOC 2 attested · Human-in-the-loop · Full audit trail · 70+ tools across legal, finance, and operations

One continuous loop.

  1. 01Measure

    Caddi watches how the work gets done today.

  2. 02Create

    You teach it the job once. The loop ships.

  3. 03Improve

    Caddi flags upgrades to existing loops and new automations to deploy.

Practical ways to use Practifi and Salesforce together

  • 01

    Create record in Salesforce when new client in Practifi.

    Caddi watches Practifi for new client and create record in Salesforce — no copy-paste, no missed records.

  • 02

    Create client in Practifi when new record in Salesforce.

    Caddi watches Salesforce for new record and create client in Practifi so the two systems stay in lockstep.

  • 03

    Update record in Salesforce from Practifi events.

    When process task assigned happens in Practifi, Caddi update record in Salesforce with the right context attached.

Actions Caddi can take across Practifi and Salesforce

  • Practifi

    New client

    Triggers when a new client or household is created.

  • Practifi

    Process task assigned

    Triggers when a workflow task is assigned to a team member.

  • Practifi

    Account updated

    Triggers when an investment account's status changes.

  • Practifi

    Create client

    Open a new Practifi client with household and contact data.

  • Practifi

    Launch process

    Kick off an onboarding, review, or service process for a client.

  • Practifi

    Update account

    Push account changes (status, value, ownership) back to Practifi.

  • Practifi

    Log activity

    Record a meeting, call, or note against a client record.

  • Salesforce

    New record

    Triggers when a new record of a chosen object is created.

  • Salesforce

    Updated record

    Triggers when a record of a chosen object is updated.

  • Salesforce

    Field on record updated

    Triggers when a specific field on a record changes.

  • Salesforce

    New outbound message

    Triggers when Salesforce sends a configured outbound message.

  • Salesforce

    Create record

    Add a new record of any Salesforce object with custom fields.

  • Salesforce

    Update record

    Modify fields on an existing record.

  • Salesforce

    Find record

    Search records by SOQL or field/value lookup.

  • Salesforce

    Add to campaign

    Add a lead or contact to a campaign.

  • Salesforce

    Convert lead to contact

    Convert a Salesforce lead with optional account and opportunity.

  • Salesforce

    Send email

    Send an email through Salesforce's email action.

Common questions

How does Caddi connect Practifi and Salesforce?

Practifi and Salesforce just run together. You teach Caddi the way you'd teach a new hire: walk it through how you use them today, with no workflow builder to wire up. Caddi turns that walkthrough into a verified loop and runs it against Practifi and Salesforce end-to-end.

Do I need engineering help?

No. Whoever does the work today walks Caddi through it on a call, the same way they'd train a new hire. Caddi builds the loop. No code, no IT ticket.

Is my data safe?

Yes. Caddi is SOC 2 attested. The AI watches and builds the automation, and once the loop ships it runs as deterministic code, repeatable and logged, with any model step scoped and reviewable.

Can Caddi connect Practifi and Salesforce to other tools too?

Yes. Most Caddi loops span 3–6 tools. Once the first Practifi + Salesforce loop is live, Caddi suggests other tools and other workflows to fold in.

How fast can it go live?

Typical first loops ship within a week of that first walkthrough. The Caddi team reviews every loop before it runs in production.

Ready to automate Practifi and Salesforce?

Drop your work email and we'll show you Caddi running end-to-end against Practifi, Salesforce, and the rest of your stack.