The hard part of this move is not the export. It is the difference in how the two systems think. Salentica works in client record records; AdvisorEngine CRM works in contact records. Get that mapping wrong and every report built on it afterwards is wrong too. This page covers the field map, what does not survive, what it costs, and the reconciliation step that decides whether anyone trusts AdvisorEngine CRM in month two.
The two systems, side by side
| Salentica | AdvisorEngine CRM | |
|---|---|---|
| Primary record | Client record | Contact |
| Grouping | Household and relationship structures | Household and relationship links |
| Activity history | Platform-native activities plus Salentica workflow | Actions, notes and a deep workflow engine |
| Documents | Platform files or a connected DMS | Attached to the contact record |
| Getting data out | Platform export tooling, which differs between the Salesforce and Microsoft editions. | CSV export per module, or a vendor-assisted extract. |
| Who administers it | A named platform administrator. | Ops staff, with vendor support for workflow changes. |
| Pricing | Custom quoted. | Custom quoted. |
What breaks
- Salentica works in client record records and AdvisorEngine CRM works in contact records. That is a re-modelling exercise, and it is the first decision, not a mapping detail.
- Grouping changes: Household and relationship structures becomes Household and relationship links. Somebody has to define what a group means in the target before load.
- Activity history moves with partial fidelity. Salentica stores it as platform-native activities plus salentica workflow; AdvisorEngine CRM expects actions, notes and a deep workflow engine.
- Logic held in Apex, Flows and validation rules leaves no trace in any export. Read it out of the org before you decommission it.
- Automations, reports, dashboards and permissions never transfer. Budget them as build work.
- Every connected system has to be repointed and retested: the DMS, billing, e-signature and the shared inbox.
Known hazards on each side
Leaving Salentica:
- Which edition you are on changes the extract entirely, so confirm it before scoping.
- Workflow and service models do not transfer to systems without an equivalent object.
- Custom fields added over years of use are rarely documented anywhere but the org itself.
Arriving in AdvisorEngine CRM:
- The workflow engine is the reason firms stayed, and it is the part that does not migrate.
- Long-tenured orgs carry a decade of custom fields and inconsistent picklists.
- Desktop-era Junxure history may need a vendor extract rather than a self-service export.
The field map
| Concept | In Salentica | In AdvisorEngine CRM | What to watch |
|---|---|---|---|
| Primary record | Client record | Contact | Different shape. Decide the mapping before any data moves. |
| Grouping | Household and relationship structures | Household and relationship links | The target groups records differently, so grouping is created rather than copied. |
| Activity history | Platform-native activities plus Salentica workflow | Actions, notes and a deep workflow engine | Expect partial fidelity. Types, timestamps and authorship survive; structure often does not. |
| Documents | Platform files or a connected DMS | Attached to the contact record | Usually a separate extract and load from the record data. |
| Owner and assignment | Assigned user or advisor fields | Assigned user or team fields | Map departed staff explicitly. Records assigned to nobody disappear from every view. |
| Custom fields | Firm-specific fields added over time | Created to match, or consciously dropped | The audit here is the work. Undocumented fields that reports depend on are the usual surprise. |
Cost and timeline
| Phase | Typical range |
|---|---|
| Data audit and cleanup | $3,000 to $25,000 |
| Migration execution | $5,000 to $50,000 |
| Target configuration | Two to six weeks |
| Ongoing administration | Absorbed by existing operations staff |
The upside of this direction is administrative. Salentica assumes a named platform administrator and AdvisorEngine CRM does not, so the ongoing cost drops as well as the license. The trade is expressiveness: any workflow encoded in the platform has to be rebuilt or given up.
The five phases
- Audit Salentica. Count records per object, find duplicates and orphans, and decide what does not come with you. Get that decision signed off before mapping.
- Map against real records. Use the table above as the starting point, then walk fifty live records field by field.
- Dry run into a AdvisorEngine CRM sandbox. Load the full set, not a sample. Sample loads hide the failures that only appear at volume.
- Cut over on a quiet window. Freeze writes in Salentica, load, repoint every integration, unfreeze. Keep Salentica read-only for at least a quarter.
- Reconcile. Compare AdvisorEngine CRM to Salentica record by record and field by field, and produce a variance report.
The full version of this plan, with the failure evidence behind it, is in the CRM migration playbook.
The compliance clause
The Advisers Act books-and-records rule (17 CFR 275.204-2) survives the migration. A household that lands without its history is a records gap, not a cosmetic issue. Keep the field map, the variance report and the mapping sign-offs with the records, because the decisions you made in phase two are part of the record too.
Where Caddi fits
Caddi does the mechanical half and then keeps doing it. Show it the task once and it reads Salentica, applies your field map, loads AdvisorEngine CRM, and then compares both sides record by record and hands back a variance report you can act on. Because it runs over APIs across your stack, the same agent covers the parts a migration tool ignores: documents filed to the right contact with the right metadata, and the post-cutover hygiene that otherwise becomes someone's Monday.
Caddi automation for these systems: Salentica and AdvisorEngine CRM.
Related migrations
- AdvisorEngine CRM to Redtail CRM
- AdvisorEngine CRM to Salesforce
- AdvisorEngine CRM to Salesforce Financial Services Cloud
- AdvisorEngine CRM to Wealthbox
- Redtail CRM to AdvisorEngine CRM
- Redtail CRM to Salentica
Migration without the manual pass
Move and reconcile Salentica into AdvisorEngine CRM
Caddi reads Salentica, applies your field map, loads AdvisorEngine CRM, then compares both sides record by record and reports the variances.
Frequently asked questions
How do you migrate from Salentica to AdvisorEngine CRM?
Audit the Salentica data first, then map fields against fifty real records rather than against the schema, dry run the full set into a AdvisorEngine CRM sandbox, cut over on a quiet window with writes frozen, and reconcile record by record afterwards. Platform export tooling, which differs between the Salesforce and Microsoft editions. AdvisorEngine CRM then needs the records loaded in dependency order, with documents as a separate pass.
What does not transfer from Salentica to AdvisorEngine CRM?
Salentica works in client record records and AdvisorEngine CRM works in contact records. That is a re-modelling exercise, and it is the first decision, not a mapping detail. Grouping changes: Household and relationship structures becomes Household and relationship links. Somebody has to define what a group means in the target before load. Activity history moves with partial fidelity. Salentica stores it as platform-native activities plus salentica workflow; AdvisorEngine CRM expects actions, notes and a deep workflow engine.
How long does a Salentica to AdvisorEngine CRM migration take?
Six to twelve weeks is realistic for a clean mid-size move, and three to six months where AdvisorEngine CRM is being implemented at the same time. Firms with years of history in Salentica should budget several weeks of cleanup before any data moves.
Who administers AdvisorEngine CRM afterwards?
Ops staff, with vendor support for workflow changes. That is one of the reasons this move is lighter than a platform migration.
What are the compliance implications for advisory firms?
The Advisers Act books-and-records rule (17 CFR 275.204-2) survives the migration. A gap in client history is a finding, so keep the field map, the variance report and the sign-offs where an examiner can find them.